X4 Summit
2024-05-01 - 2024-05-03 | Salt Palace Convention Center, 90 S W Temple St, Salt Lake City, UT, 84101, United States
Don’t miss
out this May
Hear from NBA Hall of Famer Dwyane Wade and 8-Time World Champion skier Lindsey Vonn on X4’s mainstage, and explore the ins and outs of the next wave of customer and employee research with leading experience brands and thought leaders. Early pricing is still available, so reserve your spot today.
Last year, the X4 Summit, powered by one of the leading customer experience vendors, made a triumphant return after a two-year hiatus. It attracted over 10,000 attendees, featured eight visionary keynote speakers, and showcased 80+ customer-led case studies. Notably, actor and entrepreneur Ryan Reynolds delivered a headline keynote on the importance of creating authentic human connections in business.
The event also included customer-led success stories, networking opportunities, and hands-on training. Among the notable speakers were Rob Swain, Global COO at KFC, Aarthi Murali, Chief COO at M&T Bank, and Shannon Costigan, Head of Leadership at BMO, who shared their insights and experiences.

B2B Summit North America
2024-05-05 - 2024-05-08 | CO
B2B Marketing, Sales and Product Leaders

Align. Reinvent. Win.​
Buckle up, B2B professionals. You’re in for a roller-coaster ride of a year.​
Economic uncertainty and generative AI have unsettled the foundations of many businesses. Adding to that, we have reached an inflection point where Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers — not just in numbers but also in influence. These new buyers have different expectations and lack trust in marketing and sales interactions. This disruption guarantees that firms that remain tethered to traditional approaches will fail. To succeed in 2024 and beyond, B2B professionals must overcome constraints to reinvent their strategy, technology, and operations to seize the possibilities and not just weather these profound changes.​
The time is ripe to transform your business, but you’ll need to do it together. With marketing, sales, and product all guided by the same objectives and insights, you’ll have a strong foundation to build on — and win in this new era. Join us at B2B Summit North America to:​

Get the latest insights on the evolving customer and buyer to orchestrate unique experiences.​
Learn new strategies for functional alignment centered on creating customer value and growth.​
Discover tangible ways that data, technology, and AI can help you compete. ​
Understand how to evolve your go-to-market approaches and revenue processes.

Reserve your place today!
