The customer experience (CX) refers to the impression consumers have of your brand as a whole throughout the entire buyer’s journey. A positive customer experience is vital to the success of your business. And, every business should strive to exceed its customers’ expectations in order to retain them as long-term loyalists.

However, in today’s highly digital world, a new breed of “always-connected” customer is emerging. One who expects more. One that wants relevant content related to what they are doing anytime, anywhere. To keep up with this type of customer, delivering a consistent, high-quality digital customer experience is imperative, and businesses will have to embrace technology to achieve consistency across all points of contact.

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