In response to the lack of trust in the voice channel, the need for better identity presentation technology has introduced branded calling. By adding branded assets, such as caller ID names, businesses can extend a new layer of identity so that customers and prospects know exactly who is calling.

With branded calling’s recent popularity in the market, there are many lofty expectations surrounding the results of implementing a branded calling strategy, suggesting answer rates will skyrocket, and customer satisfaction will be off the charts.

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