How multilingual hubs help build trust in customer care

How multilingual hubs help build trust in customer careKonecta Group2024-03-27T14:25:39+00:00

Consumers expect a lot of brands these days, but one of their top requirements is that businesses speak their language. More than two-thirds (68%) of people surveyed by Unbabel said they would switch brand if a competitor could communicate in their native tongue, while nearly the same (64%) indicated they would be willing to pay more for a product or service if support was available in their language.

In a world with more than 7,000 languages, that is no mean feat. In London alone, more than 250 languages are spoken, posing a significant challenge for brands operating in that one city, let along across many countries. The cost of running customer management in multiple geographies is one issue, but so too is the risk of inconsistent customer experiences.

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How multilingual hubs help build trust in customer care

How multilingual hubs help build trust in customer care

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