Improving customer experiences is one of the important areas of focus for leading brands. While it is the responsibility of the entire organization to ensure quality customer experiences for sales and support services, the frontline team, being contact center agents, are the first line of defense.

In this modern era, pricing or products are no longer key differentiators, but rather, it is the overall experience provided by brands which make a remarkable difference for their customers. . Technology helps organizations improve customer loyalty and customer experiences, without compromising on operational efficiency.

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