Since its inception, the growth of the e-commerce industry has skyrocketed, reaching a peak growth rate of 17.1% in 2021. Though the growth rate of the e-commerce market has since cooled down, it remains incredibly high today, and it is expected to stay that way for quite some time, with experts still projecting a growth rate of at least 8% over the next few years.

While all that growth is great for business, it also leads to a huge uptick in e-commerce customer service requests. To that end, understanding how to improve customer service in e-commerce and maintain your growth trajectory means retooling your customer service operations through tried and true best practices.

With that in mind, here are 12 modern best practices you can employ to offer the best e-commerce customer experience:

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