This piece of advice seems to pop up throughout our lives time and again. And as small business people, we do. We dream big. We reach for the stars. And we do what we love. We build business ventures, we find our audiences, and we try to serve our customers the best we can.

But sometimes we look at the large conglomerates, we see their astronomical successes, and we wonder if there is something we could be doing differently. Something that would make our services and products better, our customers happier. Something that can make our customers feel like they are part of a big brand experience. At the same time, we do not want to depart from our small business roots. After all, our customers’ loyalty often depends on the home grown, small business feel.

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