Here’s the dealership marketing plan for 2018, read and forget it if you do not have effective closing of the prospect on your website. read on… Content advertising was the largest digital online marketing fad for the last few years, but times are changing. With experts from the National Automotive Dealers Association predicting a 17 percent decrease in auto sales as soon as a year ago, good web copy and sites will not be sufficient to ensure earnings and online success. For 2017, dealers will need to rethink their dealership advertising campaigns and concentrate on new opportunities to drive greater revenue, and stop wasting pointless ad dollars. Listed below are 3 areas you should look in to assist you plan your dealership’s electronic advertising and marketing plan in the coming year.

Optimize for mobile. As technology continue to advance, an increasing number of buyers rely on cellular devices in their new vehicle search. In reality, in accordance with the 2016 Autoshopper Study by J.D. Power, 53% of car buyers utilize a mobile phone to research automotive info, and about 37% of these consumers utilize smartphones. You need to ensure your site is optimized for mobile. Your site has to be responsive and user friendly on all mobile platforms, such as mobile phones, tablets, and laptops.

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