What matters most to online shoppers? According to a recent study by Google, it’s the lowest price and free shipping. This is where giant conglomerates like Wal-Mart and Amazon have everyone beat. So, does that mean smaller companies have little chance of winning customers?
No, it does not. And here is why. While customers who do business online value price and shipping over other things, there’s something else that drives customer loyalty, repeat business, and positive reviews. And that is personalization of customer experience. Customers love personalization. According to Invesp, an expert company in the eCommerce space, customer statistics paint a clear picture.
