So far, for many brands the 2020s have been as unpredictable as they have been transformative. A litany of events have come to pass in just three years, forcing companies to quickly adapt how they operate and support their customers in rapidly changing circumstances.

Will the 12 months ahead be characterised by the same level of disruption? Massimo Canturi, CEO of Konecta Italy, lays out four trends that lie in store for brands operating in the country during 2023 and what they mean for delivering customer experience.

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