The above chart represents the frequency analysis of when “insurance” is mentioned on consumer sale calls. The X-axis representsthe total number of times “insurance” is said by the agent. (2) Noticed 5,038 calls where “insurance” was mentioned only once (1); where we also observed 59 calls where “insurance” was mentioned eleven (11) times or more (3)EI team performed frequency analysis using JSONs and compared results with benefits shared by agents on the calls

Everyone loves a good story. It helps us feel connected. This is especially true during the buying process. There are so many options, it is easy to ignore one product or brand when you don’t feel compelled to engage with customers. The less personal travel insurance feels to them, the more likely they will lose interest, and fast

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