If interactions with your organizations are positive, then the people you serve will return. Articulating a thoughtful and potent strategy to support your customer journey allows for numerous benefits down the line, as this instrumental groundwork is the foundation for future rewards.

There is a significant difference between Customer Experience and Customer Service. Customer Experience (CX) is a process where every touchpoint a customer has with your brand is part of their journey with your company. Customer Service is a singular interaction or a series of associations with your support teams. Customer service impacts the customer experience. And CX makes all the difference in creating brand loyalists.

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