According to Digizuite, brands that excel at multichannel (also known as omnichannel) customer engagement enjoy better annual revenue increases and lower costs per contact than other brands. The bottom line is that customers expect to be able to frictionlessly interact with your brand over multiple channels, especially when seeking support.
But what is multichannel customer support, exactly? More importantly, how can you deliver multi-channel support without compromising the quality of other customer communication channels? Here’s everything you need to know.
