All Access: Customer Data Analytics APAC 2024
October 8 - October 9
APAC businesses need customer data analytics to deliver best in class customer experiences, but many are facing challenges in collecting, integrating, analyzing, and acting upon customer data.
A McKinsey study found that data-driven companies are more likely to succeed financially, including making more profit, growing revenue, and pleasing customers. However, only 23% of APAC businesses say they are using customer data effectively to improve their customer experience. The unique challenges of the Asia-Pacific region, such as its diverse customer base, complex regulations, and rapidly changing technology, make it difficult to collect, manage, and analyze customer data efficiently.
All Access: Customer Data Analytics addresses these challenges and provides actionable solutions to data integration, quality management, and collection challenges.