Our vision is the universal recognition among owners, founders, and CEOs of the need to invest not only in product, manufacturing, and marketing but also in Sales Leadership Capital. The investment will result in growth, and those who don’t do it will be left behind.
When companies, startups in particular, are growing fast, they are often referred to as a ‘hyper-growth company,’ or as ‘growing exponentially,’ and as having gone ‘viral.’Companies like Facebook, Slack, Dropbox, Zoom, or Google come to mind. Growth comes in many facets and sometimes seems confined, at least in the SAAS world, to growth of users, downloads, or searches, while other verticals look at growth in terms of ROI or EBITDA. All of these are important; they are lead-in or bottom-line metrics, though. However, no matter how defined, all will pay attention to topline revenue growth.
