How to Build a Customer Experience Strategy at Scale for Your Mid-Market Company

By |2024-04-03T14:11:19+00:00April 3, 2024|

The best and worst customer experiences stick with you, either making your day or ruining it. Think about it. You’ll always remember the waiter who, without you even asking, removed an item from the bill because it came out cold. But just as much, you’ll never forget the customer service rep who, after you waited on hold for 45 minutes, grumpily denied you a well-deserved refund for a faulty product. It’s no wonder that businesses with the best customer experience strategy create the most faithful customers.

Outsourcing Customer Service: 10 Best Practices

By |2024-04-01T16:54:40+00:00April 1, 2024|

Deciding to outsource some of your business functions is a huge step toward the growth and future of your business. The number of businesses looking for outsourcing partners is growing, as is the number of businesses providing outsourced services. In fact, roughly 66 percent of businesses in the United States outsource at least one department.

Interview with our Chief Digital Officer, Diana Catalina Velásquez: our purpose is to be a Data Driven organization

By |2024-04-01T16:38:56+00:00April 1, 2024|

I am Diana Catalina Velásquez and I’m Chief Digital Officer at Konecta. It’s a role that’s very exciting and integral to the whole business because our purpose is to be a Data Driven organization that bases its strategy, culture, processes, and decision-making on data to achieve outstanding and sustainable results. And my team and I are at the heart of all that, and I’m proud of what we do and what we’re achieving.

Carving out success for a global banking provider

By |2024-03-27T18:09:01+00:00March 27, 2024|

More than a decade ago, Konecta supported a major banking brand based in Spain with the ‘carve-out’ of one of its business processes. After such a successful experience, the bank decided to take things a step further by outsourcing its entire customer relationship management service, meaning that Konecta now manages around 1,500 people on the client’s behalf.

5 applications of Artificial Intelligence to marketing strategy

By |2024-03-27T18:00:27+00:00March 27, 2024|

Artificial Intelligence is a perfect ally to deploy and accelerate the marketing strategy in all its aspects: we are talking about the creative, procedural and analytical level. Let's take a look at the five major contributions of AI to business intelligence.

ChatGPT. How to use it and what can you do with it

By |2024-03-27T17:28:10+00:00March 27, 2024|

You have no doubt been hearing for some time about ChatGPT and its promise to become the most powerful accessible Artificial Intelligence system available today. This article explains what ChatGPT is, how it is used and everything you can do with it. We shall also be putting it to the test with a series of questions. You won't want to miss it so read on.

Customer advocate: the marketing strategy that helps build brand loyalty

By |2024-03-27T17:18:42+00:00March 27, 2024|

The most transcendental challenge of a brand is not to attract customers or get a sale, it goes much further. We are talking about getting the user to become a loyal follower of what we do, to come back to buy again and again and, if possible, to reference it in their online communities.

Four customer experience trends for Italy during 2023

By |2024-03-27T14:32:43+00:00March 27, 2024|

So far, for many brands the 2020s have been as unpredictable as they have been transformative. A litany of events have come to pass in just three years, forcing companies to quickly adapt how they operate and support their customers in rapidly changing circumstances.