I am Diana Catalina Velásquez and I’m Chief Digital Officer at Konecta. It’s a role that’s very exciting...

More than a decade ago, Konecta supported a major banking brand based in Spain with the ‘carve-out’ of...

Artificial Intelligence is a perfect ally to deploy and accelerate the marketing strategy in all its aspects: we...

You have no doubt been hearing for some time about ChatGPT and its promise to become the most...

The most transcendental challenge of a brand is not to attract customers or get a sale, it goes...

So far, for many brands the 2020s have been as unpredictable as they have been transformative. A litany...

Consumers expect a lot of brands these days, but one of their top requirements is that businesses speak...

Customer acquisition is part of any sales process. In certain areas, the complexity is accentuated. In this article,...

Digital transformation has changed the rules of the game. This involves both companies and users. We must know...